Real Results. Proven Strategy.

Salesforce & Marketing Cloud expertise built for organizations that are doing meaningful work.

What I Do

I help small businesses, nonprofits, and growing organizations build CRM systems and marketing automation that actually work — without the overwhelm or the technical debt.

Salesforce Administration
Marketing Cloud Automation
CRM Architecture & Strategy
Email Lifecycle Strategy
Data Governance & Hygiene
Agile Project Management

$250K

E-Commerce Revenue Built

+10%

Email Revenue Increase

65%

Average ROI on Launches

6 mo

IP Reputation Turnaround

20%

YoY Sales Growth

Case Studies

Here’s what working together looks like — real challenges, real solutions, real outcomes.

Email Deliverability

From Spam Folder to the Inbox: A Full IP Reputation Recovery

The Challenge

A client’s email program had a critically damaged IP reputation — emails were landing in spam or being blocked entirely. Investigation revealed duplicate subscribers being pulled into sends via poorly structured SQL queries, driving up complaints and hard bounces.

What I Did

Audited and rewrote SQL queries in Marketing Cloud to eliminate duplicate subscriber logic. Implemented a bounce suppression list to automatically exclude invalid and high-risk addresses. Established ongoing data hygiene protocols to maintain list quality.

The Result

Within 6 months, IP reputation scores improved significantly, inbox placement rates recovered, and the email program was trusted by major ISPs. Deliverability went from a liability to a growth lever.

Marketing Cloud

Building a Customer Journey That Actually Converts

The Challenge

An organization was sending emails without a coherent structure — no triggered automation, no logical sequence, and no consideration for where customers were in their lifecycle. Engagement was low and conversions were inconsistent.

What I Did

Designed and implemented a full Journey Builder architecture in Salesforce Marketing Cloud — mapping each lifecycle stage, defining decision splits, and aligning the right content to the right moment. Built automated entry sources and triggered sends tied to real customer behavior.

The Result

Customers moved through a clear, intentional sequence that felt personal and timely. Conversion rates improved as the right message reached the right person at the right moment — turning a scattered email program into a structured revenue engine.

CRM Strategy

Avoiding Technical Debt: Data Architecture Before the First Import

The Challenge

Organizations implementing Salesforce often import every piece of data they have — without a plan. Over time, that unnecessary data accumulates as technical debt, increasing storage costs, slowing system performance, and making the org harder to manage.

What I Did

Led a data architecture discovery process — working with stakeholders to define exactly what data the business needs today and in the future. Built a structured data governance framework and import strategy before a single record was migrated.

The Result

A clean, lean Salesforce org that performs well from day one — with lower ongoing costs, faster load times, and a team that actually understands their data. No scrambling to clean up legacy clutter 18 months later.

E-Commerce & Growth Strategy

Building a $250K Business From Zero: Omnichannel Marketing That Scaled

The Challenge

Starting from scratch with a product-based e-commerce brand, the goal was to build sustainable revenue growth — not just one-off sales. That meant building a real marketing infrastructure, a loyal customer base, and systems that could scale without breaking.

What I Did

Architected a full omnichannel marketing strategy spanning email, social media, and web. Implemented CRM systems to track customer relationships and drive repeat engagement. Managed end-to-end execution of 300+ product launches and led a team of 5 — all while iterating on strategy using real data.

The Result

Grew the business to $250K in revenue with 20% year-over-year sales growth and a 65% average ROI per product launch. This wasn’t agency work — it was built from the ground up, which means I understand exactly what small business owners are navigating when they come to me.

Campaign Management

10% Email Revenue Lift Through Strategic Marketing Cloud Implementation

The Challenge

A hospitality client needed to modernize their digital marketing execution — moving from ad hoc email campaigns to a structured, scalable Marketing Cloud program with proper project management, client communication, and measurable outcomes tied to revenue.

What I Did

Led end-to-end Salesforce Marketing Cloud implementations from discovery through optimization. Managed multi-channel digital campaigns, coordinated across internal and external stakeholders, and built detailed project plans to ensure on-time delivery. Served as the primary client contact throughout.

The Result

Email revenue increased by 10% — a direct result of better segmentation, improved send strategy, and cleaner execution. Clients received a fully operational Marketing Cloud program with clear documentation and a team aligned on what success looks like.

Certifications

The credentials behind the work.

Salesforce Administrator

Salesforce

Salesforce Associate

Salesforce

Marketing Cloud Email Specialist

Salesforce

Certified Scrum Master

Scrum Alliance

Certified Product Owner

Scrum Alliance

Ready to Build Something That Works?

Let’s talk about your CRM, your marketing automation, or wherever you’re feeling stuck. The first conversation is always free.