About Elizabeth

Strategy. Systems. People.

I work with organizations and community businesses that want their marketing to feel as intentional as the work they do — not like a checklist or an afterthought.

My Story

Marketing That Serves the Mission

I started Elizabeth Consulting Services because I kept seeing the same thing: talented teams doing meaningful work, held back by disconnected systems, unclear messaging, and marketing that didn’t reflect who they actually were.

My background spans Salesforce Sales Cloud and Marketing Cloud, fractional marketing leadership, and hands-on strategy work with startups, nonprofits, and community-based businesses. I understand both the enterprise side and the scrappy, resource-constrained side — and I know how to build marketing systems that work in the real world.

My approach is always strategy first. Before we talk tools, automation, or campaigns — we get clear on who you are, who you serve, and what success actually looks like for your organization.

“Clarity before complexity. Strategy before systems. People before platforms.”

What I Believe

The Values Behind the Work

Clarity First

Good strategy starts with knowing exactly where you stand and where you want to go. I help you get clear before you get busy.

People-Centered

Marketing systems should serve the people using them and the communities they reach — not the other way around.

Systems-Minded

Great marketing isn’t a one-off campaign. It’s a connected ecosystem of tools, workflows, and messaging that compounds over time.

Sustainable Growth

Growth without burnout. Momentum without chaos. I build for the long game, not the quick win.

Experience & Expertise

Where I Work Best

My work sits at the intersection of Salesforce expertise, marketing strategy, and community-centered business support.

Salesforce Expertise

Sales Cloud & Marketing Cloud

  • CRM configuration and optimization
  • Automated journey design
  • Data alignment and reporting
  • Sales and marketing integration

Marketing Strategy

Fractional Leadership & Planning

  • Brand positioning and messaging
  • Marketing plan development
  • Campaign strategy and execution
  • Content and email marketing

Community Support

Small Business & Nonprofit Growth

  • Foundation-building for new businesses
  • Visibility and audience growth
  • Website and digital presence
  • Practical, sustainable systems

Ready to Work Together?

Let’s start with a conversation about where you are and where you want to go.